I have prepared some bullet points, (2) is the biggest area, and is very much a “case by case” issue. Note that this structure is for “friends and family” and “angel” investment, VC’s and PE will require a slightly different structure:
- Introduce yourself
Make that essential first impression, and do not forget the 3 musketeers of presentation introduction: Ethos, Logos & Pathos a few words or a sentence to address each point will help.
- Introduce the business
Start with one or more of the elevator pitches.
Tell a story, and get the essential details in.
It is OK to merge (1) and (2) together a bit, but make sure you do not lose site of them.
- Introduce the team
Do you have everyone, what is your advisory team like?
- The opportunity
How much money is needed and what is the tax status (SEIS?)
What it will be used for, and where will it get us (crisp on objective metrics)
How much of the company they will get, and some cases of relevant exits, or indications of exit
Summarise what we have told from investor POV
Call to action and contact details
10PitchMistakes see some of the common pitfalls to avoid.