5Wstories

Rob 2019-12-12: Knowing your market is about telling stories.
Imagine meeting someone and them saying to you:”I see that you are part of XXX segment/demographic, do you want to buy my product, here’s a list of features?”…

…yesss, probably not, it sounds rather ridiculous, doesn’t it? But in a funny way rather a lot of startups seem to feel this would work!

I see lots of presentations, and all to many don’t even present their market stats, the minority who do rarely can tell stories about their customers. I am really impressed by people who know their customers sufficiently well that they can tell stories about their customers, and I would encourage you to include the 5 W’s:

Who is the person, a real person, with a forename, with some information about them (job, demographic, age etc)
Where is the person, either physically, or logically (search page of Amazon with XXXX keyword is OK by me), but if the physical location is important, let’s have it.
When can be the time of day, when an event is happening etc, is there any urgency?
What do they want, in their words (they are unlikely to say I must buy an XYZ ltd Widget)
Why do they want it (what problem does it solve, or what value does it give)

So I really suggest getting out there and talking to potential customers, listen to their stories, hear their language, and ask enough questions so that you have a “full house” of W’s!

I’m looking forward to hearing your stories….

PitchingClub 2019-10-08-Tue

Working on your new venture? It does not matter if you are after a few final polishes and some help for your campaign that is running, or you want to try out an entrepreneurial “itch that you would like to scratch”.

Make your 5 min pitch, try your elevator pitches, learn to think as an investor, and meet some like minded people on the same journey.

No investors! Sounds a bit strange, but the Pitching Club is SAFE, any mistakes you make, any early versions stay within the club. You will be with warm and supportive fellow entrepreneurs. Ask questions, experiment without worrying that you are blowing your “first impression” with investors!

When: 2019-10-08 Tue 18:00-19:45
Where: Moneypenny Work Hub, 20-22 Wenlock Road, London N1 7GU
How Much: Free (as in beer)
RSVP/Register: Eventbrite
Prep: One or more 2 sentence elevator pitches, then a 4-5 minute presentation
Bring: Your presentation on .ppt or .pdf on a USB stick
Spectators: Please come to spectate if you like, but investors are not invited, as we want people to feel free to make mistakes and learn from them!
MoreInfo: http://www.s2x.club/home/helpwith/helpwith_pitchingclub
Resources:
Tips on elevator pitches: Get comfortable with starting to talk about your venture. Useful when validating, networking, getting team members and investment
Tips on 5 minute presentation: Some basic tips and how to avoid the 10 biggest mistakes!

PitchingClub 2019-09-05-thu

It’s back from the beach to work on our new ventures, and where better to hone your pitch to a fine edge than the Pitching Club. So that you can grow your dream venture and get to….erm…the beach!

!!! NOTE CHANGE OF VENUE: In conjunction with Coffee.io and Moneypenny Workhub, we will be doing the event at the Moneypenny work hub.

When: 2019-09-05 18:00-19:30
Where: Moneypenny Work Hub, 20-22 Wenlock Road, London N1 7GU
How Much: Free (as in beer)
RSVP/Register: Eventbrite
Prep: One or more 2 sentence elevator pitches, then a 4 minute presentation
Bring: Your presentation on .ppt or .pdf on a USB stick
Spectators: Please come to spectate if you like, but investors are not invited, as we want people to feel free to make mistakes and learn from them!
MoreInfo: http://www.s2x.club/home/helpwith/helpwith_pitchingclub/
http://www.s2x.club/pitchingclub-2019-09-05-thu/
Resources:
Tips on elevator pitches: Get comfortable with starting to talk about your venture. Useful when validating, networking, getting team members and investment
Tips on 5 minute presentation: Some basic tips and how to avoid the 10 biggest mistakes!

Hello world!

Hello world!

“Welcome to S2X, the club that helps entrepreneurs and investors navigate businesses all the way from startup to exit”

So introducing myself:

I’m Rob Darwin, I’ve worked in Computers, Robotics, Management Consulting, and Telecoms.

I’ve done the startup to exit cycle, and REALLY WISH that I could have had S2X to help me…

…and now I have time…off we go!

We want to help companies who want to innovate and disrupt for the better, we want to help them on the path from startup to exit.

How you might ask?

Initially two ways:

  1. Know-how experiences & stories, ideas, frameworks and guides, that are easy to access and practical to apply
  2. Helping with listening, analysing, advising, challenging, connecting and helping to formulate clear plans